The campaign
The Zuidas Edit
Bring colour to a dull grey world. The full collection, shot on location in Amsterdam’s business district.
Open the editEvan Red®
Grey towers, grey suits, grey days. We brought fourteen bags in seven colours and let them speak.
For this campaign we took every Amsterdam Briefcase and every London Backpack to the Zuidas: atriums, stairwells, bridges and glass. No studio. Just the bags, carried the way they are meant to be carried.
- Bags
- 14
- Colours
- 7
- Images
- 94
First light
Navy Blue and Dutch Orange
Morning on the Zuidas. Dark suits, glass, grey stone. One orange collar and a navy briefcase with a red edge are enough to change the street.
In this chapter
Shop the chapter First light
Bring colour to a dull grey world.
Red suit, green bag
Deep Green against scarlet
The boldest pairing of the shoot. A red suit and a Deep Green briefcase: opposite colours that make each other stronger.
In this chapter
Stand out. Stay in control.
Shop the chapter Red suit, green bag
Velvet
Deep Red, head to toe
Deep Red is not a safe colour. Paired with velvet, it becomes a statement that still belongs in the boardroom.
In this chapter
Shop the chapter Velvet
Two colours, one skyline
Petrol Blue meets Deep Red
Between the towers, a light suit and a Petrol Blue briefcase. Next to it, Deep Red. Two people, two bags, one direction.
In this chapter
Move with intent.
Shop the chapter Two colours, one skyline
The Atrium
Classic Tan in a white interior
Light, wood and glass. Classic Tan is the warmest colour in the collection.
In this chapter
Shop the chapter The Atrium
Still life
The details, up close
The hardware, the stitching and a red edge where you least expect it.
In this chapter
Boardroom Black
Deep Black, for the meeting that matters
Not every day asks for colour. Deep Black is the briefcase for the decisive meeting, with the red edge as your signature.
In this chapter
Shop the chapter Boardroom Black
Dutch Orange
The colour of Amsterdam
Our most recognisable colour. Carried by hand, on the shoulder, through the gates of the office.
In this chapter
Easy to recognize. Impossible to ignore.
Shop the chapter Dutch Orange
Fourteen bags. One district. No grey.
On the move
The London Backpack, hands free
Stairs, bridges, revolving doors. The London is made for the days you never sit still, in every colour of the collection.
In this chapter
Golden hour
Classic Tan and Dutch Orange
The last light hits the Zuidas. Warm leather, warm tones, the end of a long working day.
In this chapter
Move with ease.
Shop the chapter Golden hour
The collection
Find your colour.
Every bag in this edit, in seven colours, each with the Evan Red signature edge.
